Market Basket Analysis
market basket
cross-sell
association
Industry
Retail
For Whom
Category Managers, Merchandisers, Retail Marketers
Why You Need This
Want customers to buy more? Find which products are often bought together to drive cross-sell and upsell.
How It Works
Association rules mining uncovers frequent item pairs or groups for bundle and placement opportunities.
Data Type
Tabular
What You Need
Transaction-level sales data (products, date, location, customer).
What You Get
- Frequent itemset reports
- Segment definitions: Top affinity pairs, cross-sell clusters
- Bundling and promo suggestions
How To Use It
Create in-store and online bundles, optimize shelf placement, or target promotions.
Technique
Rule Mining
Business Impact
Increase basket size and total sales (track average order value, bundle attach rate).
How We Deliver This
Power BI dashboard, weekly email reports, merchandising support.
Can Be Extended To
Personalized recommendations, product display optimization, new item launch support.