Distribution Channel Analysis
distribution channel
sales
channel mix
Industry
Retail
For Whom
Sales Directors, Channel Managers, Merchandisers
Why You Need This
Optimize your channel mix for reach, profit, and growth.
How It Works
Compare sales/margin by channel and segment by growth/decline.
Data Type
Tabular
What You Need
Sales by channel, margin, return, and customer data.
What You Get
- Channel mix dashboards
- Segment definitions: Growth, Decline, Stable channels
- Mix optimization strategies
How To Use It
Shift focus/investment to high-growth, high-margin channels.
Technique
Statistical Analysis
Business Impact
Grow sales and profit, optimize marketing spend (track channel ROI, sales mix).
How We Deliver This
Channel dashboards, sales team workshops, marketing alignment.
Can Be Extended To
Omnichannel strategy, new channel launch, attribution analysis.