Discount Impact Analysis
discount
promotion
sales lift
Industry
Retail
For Whom
Sales Directors, Promotion Managers, Revenue Optimization Teams
Why You Need This
Not all discounts increase profit. Measure which discounts drive real sales lift (not just margin loss).
How It Works
Compare pre- and post-discount sales, analyzing lift and margin change.
Data Type
Tabular
What You Need
Historical campaign data, sales and margin per SKU, promo calendars.
What You Get
- Lift analysis reports for each discount type
- Segment definitions: Successful, Neutral, Negative ROI promos
- Recommendations for optimal discount strategy
How To Use It
Double down on high-ROI promotions, eliminate or redesign margin killers.
Technique
Statistical Analysis
Business Impact
Grow net sales, protect margin, and optimize promo calendar (track promo ROI).
How We Deliver This
Promotion performance dashboards, scheduled reports, and campaign A/B testing support.
Can Be Extended To
Personalized discounting, price elasticity modeling, dynamic pricing engines.