Multi-Channel Attribution Analysis
multi-channel
attribution
marketing
Industry
Retail
For Whom
Marketing Directors, Channel Managers, Digital Analysts
Why You Need This
See which channels really drive sales—allocate budget to what works.
How It Works
Attribution models allocate sales to each channel based on historical patterns.
Data Type
Tabular
What You Need
Marketing spend and sales by channel, campaign, and time.
What You Get
- Attribution dashboards by channel
- Segment definitions: Primary, Support, Low-impact channels
- Budget allocation insights
How To Use It
Shift budget to high-ROI channels, retire low performers.
Technique
Regression
Business Impact
Increase marketing ROI and channel efficiency (track attributed sales by channel).
How We Deliver This
Channel attribution dashboards, optimization playbooks, budget planning support.
Can Be Extended To
Personalization, offline/online integration, incrementality testing.