Customer Journey Drop-off Analysis
journey
drop-off
funnel
Industry
E-Commerce
For Whom
UX Designers, Conversion Rate Optimizers, Product Owners
Why You Need This
Find where users abandon and why, then fix leaks to boost conversions.
How It Works
Analyze drop-off rates and triggers at each journey stage.
Data Type
Tabular
What You Need
User journey clickstream and conversion event logs.
What You Get
- Drop-off rate dashboards by stage
- Segment definitions: Abandonment, Stuck, Smooth segments
- Improvement opportunities
How To Use It
Test fixes for top abandonment stages; monitor conversion changes.
Technique
Statistical Analysis
Business Impact
Increase funnel completion and revenue (track drop-off reduction, funnel CVR).
How We Deliver This
Journey analytics dashboards, A/B test support, UX audit.
Can Be Extended To
Onboarding flows, support ticket reduction, upsell path optimization.