Lifetime Value Segmentation
lifetime value
segmentation
customer
Industry
Finance
For Whom
CFOs, Loyalty Teams, Customer Insight Analysts
Why You Need This
Not all customers are equally valuable. Segment by LTV to target your best bets.
How It Works
Regressions estimate LTV, then segment by predicted value bands.
Data Type
Tabular
What You Need
Historical revenue, tenure, product usage data.
What You Get
- LTV segments and value thresholds
- Segment definitions: Platinum, Gold, Silver, Bronze
- Retention and upsell playbooks
How To Use It
Target high-LTV segments for retention and growth, low-LTV for acquisition or reactivation.
Technique
Regression
Business Impact
Maximize profit and marketing ROI (track LTV segment growth and margin).
How We Deliver This
LTV segmentation dashboards, segment list exports, playbook development.
Can Be Extended To
Acquisition targeting, cross-sell, predictive attrition.