Customer Lifetime Value Calculation
lifetime value
profitability
customer
Industry
Finance
For Whom
Marketing Directors, CFOs, Customer Analytics Teams
Why You Need This
Marketing and retention dollars should focus on customers who deliver the most value long-term.
How It Works
Regression models predict each customer’s projected future spend.
Data Type
Tabular
What You Need
Order histories, customer tenure, spend per customer.
What You Get
- Customer LTV estimates by segment (e.g., High Value: LTV > $5000)
- Segment definitions: High, Medium, Low LTV
- Marketing ROI insights
How To Use It
Target high-LTV customers with exclusive offers. Shift spend away from low-LTV segments.
Technique
Regression
Business Impact
Maximize marketing ROI and increase average LTV (track LTV growth and cost per acquisition).
How We Deliver This
Power BI/Looker dashboards, Excel download, consulting for LTV-based strategy.
Can Be Extended To
Profitability by channel, CAC:LTV monitoring, product or region-level LTV segmentation.