Promotion Cannibalization Analysis
promotion
cannibalization
ROI
Industry
Retail
For Whom
Promo Managers, Category Managers, Revenue Analysts
Why You Need This
Are your promos shifting sales instead of growing them? Find out and optimize.
How It Works
Analyze promo periods to see if gains in promoted items come at the expense of other SKUs.
Data Type
Tabular
What You Need
Sales, promo, SKU, and category-level data.
What You Get
- Cannibalization dashboards
- Segment definitions: True lift, Cannibalization, No impact promos
- Promo optimization strategies
How To Use It
Refine promo calendar to minimize cannibalization.
Technique
Statistical Analysis
Business Impact
Maximize net sales growth, not just gross lift (track cannibalization %).
How We Deliver This
Promo analytics dashboard, quarterly optimization reviews, merchandising support.
Can Be Extended To
Category management, multi-brand promo optimization, pricing alignment.