First Purchase to Repeat Purchase Analysis
first purchase
repeat purchase
customer journey
Industry
Retail
For Whom
CRM Managers, Loyalty Teams, Marketers
Why You Need This
Moving new customers to repeat is key to lifetime value. Find when and why they come back—or not.
How It Works
Cohort analysis tracks time to repeat, drop-off rates, and triggers for each segment.
Data Type
Tabular
What You Need
Customer-level transaction dates and order values.
What You Get
- Time-to-repeat dashboards
- Segment definitions: Fast repeaters, Slow, One-timers
- Engagement and offer strategies
How To Use It
Target interventions at the biggest drop-off points; optimize first-to-second purchase journey.
Technique
Statistical Analysis
Business Impact
Increase repeat rate, shorten repeat cycle, and boost LTV (track 2nd purchase conversion and time).
How We Deliver This
CRM dashboards, engagement journey mapping, campaign playbooks.
Can Be Extended To
Win-back, upsell/cross-sell journey, onboarding refinement.