Price Elasticity Measurement
price elasticity
pricing
revenue
Industry
Retail
For Whom
Pricing Analysts, Revenue Managers, Merchandisers
Why You Need This
Know how your price changes impact demand and margin—optimize your pricing strategy.
How It Works
Regression models estimate how demand responds to price changes at SKU/category level.
Data Type
Tabular
What You Need
Historical pricing, sales, and competitor price data.
What You Get
- Price elasticity coefficients by SKU/category
- Segment definitions: Elastic, Inelastic, Uncertain
- Dynamic pricing suggestions
How To Use It
Set optimal prices for each segment, test sensitivity, and update as needed.
Technique
Regression
Business Impact
Maximize revenue and margin (track price change impact and elasticity score).
How We Deliver This
Elasticity dashboards, pricing optimization workshops, competitor benchmarking.
Can Be Extended To
Promo planning, markdown optimization, competitive response modeling.