Promotional Lift Measurement
promotion
sales
ROI
Industry
Retail
For Whom
Promo Managers, Trade Marketers, Retail Executives
Why You Need This
Not all promotions generate true lift. Find which ones are profit engines—and which are margin drains.
How It Works
Baseline-vs-promo analysis quantifies true incremental sales.
Data Type
Tabular
What You Need
Promo calendars, sales data, baseline calculations.
What You Get
- Promo-by-promo lift reports
- Segment definitions: High-lift, Neutral, Negative ROI promos
- Repeat/avoid promo suggestions
How To Use It
Repeat high-performing promos, refine or retire low-impact ones.
Technique
Statistical Analysis
Business Impact
Increase promo ROI and avoid wasted spend (track net incremental sales, margin lift).
How We Deliver This
Promo lift dashboards, quarterly reviews, promo ROI consulting.
Can Be Extended To
Personalized promotion offers, price elasticity studies, vendor funding alignment.