Retention Rate Analysis
retention
loyalty
churn
Industry
Technology
For Whom
Customer Success Teams, Subscription Product Owners, Loyalty Program Managers
Why You Need This
Retention is cheaper than acquisition. Analyze what keeps users coming back.
How It Works
Cohort analysis calculates retention by time, segment, or behavior.
Data Type
Tabular
What You Need
Customer ID, activity/renewal dates, churn dates.
What You Get
- Cohort retention charts
- Segment definitions: Loyal, At-risk, Lost
- Churn driver insights
How To Use It
Double down on loyalty drivers, intervene with at-risk users, run win-back for lost cohorts.
Technique
Statistical Analysis
Business Impact
Increase LTV, reduce churn, and grow recurring revenue (track retention rates, repeat purchase).
How We Deliver This
Retention dashboards, monthly churn briefings, action playbooks.
Can Be Extended To
SaaS, ecommerce, or offline customer base retention analysis.