Time-to-Event Analysis (Customer Conversion, Churn)
conversion
churn
lifecycle
Industry
Technology
For Whom
Growth Marketers, Product Managers, Customer Experience Teams
Why You Need This
Know the ‘when’ of customer behavior—when do they convert or churn? Target the right time for outreach.
How It Works
Survival analysis models event timing and risk over the customer lifecycle.
Data Type
Tabular
What You Need
Timestamped conversion/churn data, user activity logs.
What You Get
- Event timing dashboards
- Segment definitions: Quick converters, Slow, Never/Churn
- Outreach timing playbooks
How To Use It
Send offers when conversion probability is highest, intervene before expected churn.
Technique
Statistical Analysis
Business Impact
Increase conversions, reduce churn, and optimize touchpoint timing (track lifecycle stage conversion rates).
How We Deliver This
Dashboard, alerting engine, and email/SMS automation triggers.
Can Be Extended To
Product onboarding, NBO/NBA (next best offer/action), renewal reminder automation.