Cross-sell and Upsell Probability Analysis
cross-sell
upsell
sales
Industry
Retail
For Whom
Retail Sales Teams, E-Commerce Managers, Product Marketers
Why You Need This
Targeted cross-sell and upsell increases basket size and share of wallet.
How It Works
We use association rules to score cross-sell/upsell likelihoods and design segment offers.
Data Type
Tabular
What You Need
SKU-level transaction history, customer profiles, basket size data.
What You Get
- Segmented cross-sell target lists
- Segment definitions: High-propensity, Moderate, Low propensity customers
- Product-pairing recommendations
How To Use It
Launch segmented campaigns, customize product recommendations, and test offers.
Technique
Rule Mining
Business Impact
Boost average order value and incremental revenue (track AOV and attach rates).
How We Deliver This
E-commerce platform integration, plug-and-play campaign assets, reporting.
Can Be Extended To
Subscription upsells, loyalty bonus offers, omnichannel cross-selling.