Campaign Attribution Modeling
campaign
attribution
ROI
Industry
Retail
For Whom
Marketing Directors, Digital Analysts, Campaign Managers
Why You Need This
Which marketing touchpoints drive revenue? Attribution modeling reveals what works and what’s wasted.
How It Works
Regression and attribution algorithms assign revenue credit to campaigns and channels.
Data Type
Tabular
What You Need
Multi-channel marketing spend, customer journey data, sales results.
What You Get
- Attribution dashboards for all channels
- Segment definitions: High-ROI, Neutral, Low-ROI campaigns
- Budget reallocation recommendations
How To Use It
Reallocate spend to high-ROI channels, retire underperformers, and optimize mix.
Technique
Regression
Business Impact
Grow revenue without increasing spend (track attributed revenue and ROI per channel).
How We Deliver This
Self-serve dashboards, ongoing campaign evaluation, and marketing ops support.
Can Be Extended To
Real-time attribution, personalization, advanced incrementality testing.