Lead Scoring Model
lead scoring
sales
conversion
Industry
Technology
For Whom
Sales Managers, BDRs, CRM Analysts
Why You Need This
Not all leads are created equal. Lead scoring helps your team focus on prospects most likely to convert.
How It Works
Classification models score each lead on conversion probability using historical patterns.
Data Type
Tabular
What You Need
Historical lead data: source, engagement, conversion outcomes.
What You Get
- Scored and ranked lead lists
- Segment definitions: Hot Leads (Score > 0.8), Warm, Cold
- Sales playbooks per segment
How To Use It
Route high-scoring leads to top reps, automate follow-ups for warm leads.
Technique
Classification
Business Impact
Increase win rate, shorten sales cycles, and improve sales team productivity (track win rate, lead-to-opportunity ratio).
How We Deliver This
CRM integration, weekly scoring updates, training for BDRs.
Can Be Extended To
Account scoring, churn prediction, renewal prioritization.